Using AdWords to its Potential

Adwords when used to its potential is so much more than simply an ongoing promotional method that you just leave quietly running on autopilot in the background.  Yet that’s exactly what the vast majority of Adwords advertisers do, same keywords, same ad copy, and same landing pages month after month.  And of course, you get the same (or more likely steadily worsening) results. A Fresh Start Make 2015 the year where inertia ends and your Adwords campaigns become a living, breathing part of your business, that helps you achieve the goals that by now you have surely set for the year. So how to do this?  Simple, let’s break it down. First, think seasonality When are your busy times, when are your quietest times.  This might be months of the year (for example if you sell roof replacements, winter might be quiet).  If you run a restaurant Mondays might be quiet.  Whether it’s a time, a day or a period, it doesn’t matter, the point is that you can run ads to help reverse this. For example: If Monday evenings are slow, run a promotional ad with a discount If it’s winter, change your remarketing ads so that anyone who has seen your site during the year can consider your winter specials. Schedule changes to maximize the benefits to your business at the times it needs it most. Second, think events Whether you sell cleaning services or dental implants, it doesn’t matter, promotions tied to events work. So think, mother’s day, spring break, Valentines, Halloween. The event itself doesn’t matter, just come up with a link to your offer,...